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 Green is in, baby!
"Reduce, Reuse & Recycle" is everywhere, from the Senate floor to kids' classrooms to entire television networks devoted to the subject, like 'Planet Green'.
Green is the hottest construction trend since drywall was invented. Everyone is talking about Green Building.
But what is Green Building, really? And are customers seriously willing to pay for greening'? How can savvy construction pros use Green to put green in their pockets?
A green building (aka a 'sustainable' building) is a structure that is designed, built, renovated, operated, or reused in an ecological and resource-efficient manner. Green buildings are designed to meet specific objectives such as reducing the overall impact to the environment; protecting occupant health; and efficient use of energy, water, and other resources. Why customers want green homes :
- Energy Efficiency
- Health Concerns
- Good quality of Green Building construction (far more important to a customer than price).
In recent studies, health concerns are quickly surpassing energy concerns as the number one reason why customers go Green. It is estimated that over 30% of all Americans currently suffer from chemical sensitivities and some form of environmental illness due to home and office toxicity, and that number is growing at an alarming rate. Green Building Manuals for Contractors: Green From The Ground Up Build Smarter with Alternative Materials Learn about Green Building techniques and materials and LEED certification from these excellent online Green Building resources:
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Green Building 
