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Construction Marketing Blog

THIS BLOG IS NOW ARCHIVE ONLY - PLEASE SEE OUR NEW BLOG Construction Marketing and Business Blog Marketing information and ideas for small to medium construction contractors.  Tips and tricks for growing your construction business, making more sales, generating bigger profits, and weathering business cycles. To receive new blog posts automatically, simply subscribe to this feed.   Stimulating Construction Stimulus plans good for construction President-elect Obama held his first news conference today, to lay out his action plan going into the White House. According to the Associated Press (emphasis ours): “The No. 1 priority, Obama said, is to get Congress to approve an economic stimulus plan that would extend jobless benefits, send food aid to the poor, dispatch Medicaid funds to states and spend tens of billions of dollars on public works projects. If the plan is not approved this month, in a special session of Congress, Obama said that “it will be the first thing I get done as president of the United States.”&... Read more... Local Construction Web Search Local Construction Web Search Local construction searches - can customers find YOU? We’ve talked about it a lot in the newsletter, but some folks still don’t seem to get it: local construction customers use the Internet to find local contractor services. That means that leads in your area are lining up online trying to find you. Can you be found easily? First thing to do is get your construction or other building trades contractor website listed in the “local search” databases with the three major search engines. Here’s those three URLs again, get yourself listed today. It’s fast, ... Read more... Foreclosure Maintenance Foreclosure Maintenance, a Growing Construction Niche With the numbers of foreclosed and abandoned homes rising, the industry niche of “Foreclosure Property Maintenance” is attracting many contractors.   Cities tired of the eyesores are cracking down on banks, passing legislation to force them to keep the properties cleaned up. Just today, the city of Escondido, CA tightened up maintenance rules on foreclosures pretty hard, closing loopholes that were letting some folks wiggle out from under their responsibilities: “One key change ... Read more... What Construction Customers Want What Construction Customers Want This week’s QuickTips issue focused on a spate of recent construction industry surveys showing that while yes, customers are tightening budgets and fixing up instead of buying up, there is still a very robust demand for skilled craftsmen. Trouble is, some contractors don’t know how to connect with and tap into that demand, and as a result may be finding it difficult to drum up jobs and are becoming discouraged. Thinking about how the construction customer’s perceptions and focus has changed, what their primary needs ... Read more... Bailout Good for Green Building Bailout Bill Good for Green Building There’s an awful lot of pork in the financial “rescue” bill just signed into law. But there’s also some useful items, for example, the tax credits and incentives for renewable energies. This is a total plus for construction contractors, especially if they already focus on upgrading and greening existing dwellings. From Forbes magazine: “Solar power had the most to gain from the bill. The expiring incentives allowed homeowners to claim an investment tax credit for 30% of the cost of a new solar installation, but capped it at $2,000. The new law, written into the financial rescue bill, extends the 30% ... Read more...

 

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